What Does A Station Look Like in 2030?
6/18/2025 10:00 AM - 6/18/2025 11:30 AM
Speakers
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Paul Jacobs
Summary
The only thing constant in broadcasting is change. Technology, audience, revenue shifts, and other factors make it challenging to figure out the right moves and make the best decisions. In this “swirl,” it’s harder than ever for leaders to know where to place their bets, because it’s hard to know where things are heading.
Let Paul guide you through the vortex with his fast-paced exploration designed to stimulate thinking to help managers put the decisions they are making today – and tomorrow – in perspective with predictions of the future, and recommendations of actions you can take today.
Will Not Attend
6/18/2025 10:00 AM - 6/18/2025 11:30 AM
From Vinyl to Viral: Uniting Broadcasters Across Generations
6/18/2025 12:45:00 PM - 6/18/2025 1:45 PM
Speakers
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Susan Thomson - CEO, ActionCOACH
Summary
Consider this: Choosing to work into your late 60’s is no longer an anomaly – it’s the norm. Even older Americans are getting back into the action as well because they are living longer, healthier lives and want to stay challenged and involved. That means we have five distinct generations in the workplace at the same time:
• Traditionalists
• Baby Boomers
• Gen Xers
• Millennials
• Gen Z
Each generation brings unique perspectives shaped by their distinct experiences – which can make your company a diverse, exciting and dynamic place to work, IF we can all learn to appreciate and support each other. If you’ve found yourself in a Boomers to Zoomers environment, come see how to decode emojis, demystify TikTok, and turn ‘You are SUCH a Boomer’ into ‘Hey, let’s collaborate!’
Will Not Attend
6/18/2025 12:45:00 PM - 6/18/2025 1:45 PM
EEO Session
6/18/2025 2 PM - 6/18/2025 3:15 PM
Speakers
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Binnu Palta Hill
Will Not Attend
6/18/2025 2 PM - 6/18/2025 3:15 PM
Legislative Update/Reception
6/18/2025 3:30 PM - 6/18/2025 4:45 PM
Will Not Attend
6/18/2025 3:30 PM - 6/18/2025 4:45 PM
Reception
6/18/2025 5:30 PM - 6/18/2025 7:00 PM
Summary
Cruise on the La Crosse Queen
Will Not Attend
6/18/2025 5:30 PM - 6/18/2025 7:00 PM
Dinner
6/18/2025 7:00 PM - 6/18/2025 10:00 PM
Will Not Attend
6/18/2025 7:00 PM - 6/18/2025 10:00 PM
Business Breakfast and WBA Update
6/19/2025 8:30 AM - 6/19/2025 10:00 AM
Will Not Attend
6/19/2025 8:30 AM - 6/19/2025 10:00 AM
Economic Update
6/19/2025 10:00 AM - 6/19/2025 10:30 AM
Speakers
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Mark Consigny
Will Not Attend
6/19/2025 10:00 AM - 6/19/2025 10:30 AM
Broadcaster’s Top 3 Challenges and Opportunities
6/19/2025 10:45 AM - 6/19/2025 11:45 AM
Speakers
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Steve Wexler
Summary
In this packed super session, we will discuss the top 3 challenges we are facing in content, sales, and management at our TV and radio stations. Steve Wexler, longtime Wisconsin broadcaster and founder of W-E-X-L Coaching, LLC will lead us through a candid discussion of where we are today – and provide three actionable recommendations on how to thrive, not just survive, in programming, sales and leadership and culture in the coming years. If you manage people, are responsible for a budget, contribute to programming or sales, this super session is for you.
Will Not Attend
6/19/2025 10:45 AM - 6/19/2025 11:45 AM
Keynote Lunch and Local Broadcast Legends
6/19/2025 12:00 PM - 6/19/2025 2:30 PM
Speakers
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Tom Thibodeau
Will Not Attend
6/19/2025 12:00 PM - 6/19/2025 2:30 PM
Attack Your Goals With Confidence: Leadership, Strategy & Resilience in a Rapidly Evolving World
6/19/2025 2:45 PM - 6/19/2025 4:00 PM
Speakers
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Shannon Hellenbrand
Summary
Get ready for an energizing and insightful session with Lieutenant Colonel (Retired) Shannon Hellenbrand—a dynamic leader known for her fun, approachable, and inspirational style. With 26 years of military service, Shannon brings a wealth of experience in leadership, strategy, and resilience, delivered with positivity and relatability that will leave you motivated and ready to take action. As members of the Wisconsin Broadcasters Association, you navigate an industry that demands adaptability, clear communication, and decisive leadership. Shannon will challenge and empower you to attack your goals—organizationally, professionally, and personally—through engaging stories, real-world lessons, and practical strategies. Expect a session that’s not just insightful but uplifting, empowering, and packed with energy to help you thrive in an ever-changing media landscape.
Will Not Attend
6/19/2025 2:45 PM - 6/19/2025 4:00 PM
Hall of Fame Reception and Dinner
6/19/2025 5:00 PM - 6/19/2025 8:30 PM
Will Not Attend
6/19/2025 5:00 PM - 6/19/2025 8:30 PM
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