Summer Conference - WBA 75th Anniversary! Sessions

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Coming Soon!

6/17/2026 10:00 AM - 6/17/2026 11:00 AM

Speakers
  • Paul Jacobs

Will Not Attend

6/17/2026 10:00 AM - 6/17/2026 11:00 AM

Myth vs. Reality: Overcoming the Biggest Objections to Buying Broadcast TV

6/17/2026 1:00 PM - 6/17/2026 2:15 PM

Speakers
  • Brian Allers - TVB
Summary
An engaging presentation led by Brian Allers, TVB’s Executive Vice President of Business Development. This session aims to address common misconceptions about broadcast television and provide evidence-based responses to the biggest objections that sellers are facing right now. Key points covered: Myth: People don’t spend time with television like they once did Myth: Streaming TV is bigger than traditional TV Myth: To build streaming budgets, you should just take $$ from broadcast schedules Myth: Lower Funnel Tactics are all advertisers need Myth: Everyone just gets their news from social media Attendees will walk away with: Clear, confident responses to the objections they hear every day A stronger understanding of how broadcast and streaming work together, not in competition Practical talk tracks backed by credible research and marketplace realities Renewed confidence to defend and grow broadcast TV budgets This session is designed for sales teams and leaders who want to move from playing defense to controlling the narrative with advertisers. Don’t miss the opportunity to equip yourself with the knowledge and tools to advocate for the enduring value of Broadcast TV in today’s media landscape.

Will Not Attend

6/17/2026 1:00 PM - 6/17/2026 2:15 PM

The End of the Guessing Game: Real-Time AM/FM Measurement from the Vehicle

6/17/2026 1:00 PM - 6/17/2026 2:15 PM

Speakers
  • Juan Galdamez - Xperi
Summary
Radio today often relies on a “gut feeling,' outdated ratings, and small sample sizes. However, there are more than 60,000 vehicles on the road in Wisconsin today providing real-time data on AM/FM listening habits. This session will delve into how accessing in-vehicle consumption data within 24-hours can transform our understanding of listener behaviors for AM/FM broadcast radio.

EEO Session - Come back soon to learn about the speaker

6/17/2026 2:30 PM - 6/17/2026 3:30 PM

Speakers
  • David Oxenford

Will Not Attend

6/17/2026 2:30 PM - 6/17/2026 3:30 PM

Legislative Update/Reception

6/17/2026 3:30 PM - 6/17/2026 4:45 PM

Will Not Attend

6/17/2026 3:30 PM - 6/17/2026 4:45 PM

Reception

6/17/2026 5:30 PM - 6/17/2026 7:00 PM

Summary
Cruise on the La Crosse Queen

Will Not Attend

6/17/2026 5:30 PM - 6/17/2026 7:00 PM

Dinner

6/17/2026 7:00 PM - 6/17/2026 10:00 PM

Will Not Attend

6/17/2026 7:00 PM - 6/17/2026 10:00 PM

Business Breakfast and WBA Update

6/18/2026 8:30 AM - 6/18/2026 10:00 AM

Will Not Attend

6/18/2026 8:30 AM - 6/18/2026 10:00 AM

Economic Update

6/18/2026 10:00 AM - 6/18/2026 10:30 AM

Speakers
  • Mark Consigny

Will Not Attend

6/18/2026 10:00 AM - 6/18/2026 10:30 AM

Creating Good Profit: Social Intrapreneurship for Business Growth

6/18/2026 10:45 AM - 6/18/2026 11:45 AM

Speakers
  • Zach Blumenfeld - CultureCon
  • Nick Lombardino - CultureCon
Summary
This session explores how organizations can build cultures of innovation by tapping into the diverse, multigenerational ideas already within their workforce. This session shows leaders how to empower employees to think like entrepreneurs inside their organization, unlocking new products, services, and initiatives that generate both business growth and positive social impact.

Will Not Attend

6/18/2026 10:45 AM - 6/18/2026 11:45 AM

Keynote Lunch and Local Broadcast Legends

6/18/2026 12:00 PM - 6/18/2026 2:30 PM

Speakers
  • Curtis LeGeyt - President and CEO

Will Not Attend

6/18/2026 12:00 PM - 6/18/2026 2:30 PM

Coming Soom!

6/18/2026 2:45 PM - 6/18/2026 4:00 PM

Speakers
  • Shannon Hellenbrand

Will Not Attend

6/18/2026 2:45 PM - 6/18/2026 4:00 PM

Hall of Fame Reception and Dinner

6/18/2026 5:00 PM - 6/18/2026 8:30 PM

Will Not Attend

6/18/2026 5:00 PM - 6/18/2026 8:30 PM

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