Wisconsin Broadcasters Association

Account Executive

TV - Digital Sales TV - Sales

WGBA, the E.W. Scripps NBC station in Green Bay, WI  is now seeking a full time Integrated Account Executive!


The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.


Key Activities

  • Sell commercial and digital solutions to direct businesses and advertising agencies

  • Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process

  • Prepare and present marketing proposals utilizing qualitative and quantitative research

  • Negotiate advertising rates and program ratings

  • Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.

  • Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators

  • Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals

  • Perform other duties as needed or as directed by sales management


Education & Experience/Certifications

  • Four-year college degree preferred


Skills & Abilities

  • Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics

  • Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies

  • Assembly, delivery and interpretation of monthly customer reports and campaign optimization

  • Excellent verbal and written communication skills

  • Strong time management and organizational skills

  • Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels

  • Proven ability to build strong client relationships, including entertaining potential and existing clients

  • Proficient with Microsoft Office


Additional Requirements

  • Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.


Apply here


Additional Info

Station/Company Name : WGBA-TV

Location : Green Bay

Application Information : Apply here: https://scripps.wd5.myworkdayjobs.com/en-US/Scripps_Careers/job/Green-Bay---Appleton-WI---WGBAWACY/Account-Exec--Integrated-WGBA_JR022973-1/apply

Expiration Date : 10/24/2020

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