WGBA, the E.W. Scripps NBC station in Green Bay, WI is now seeking a full time Integrated Account Executive!
The Integrated Account Executive is responsible for selling commercial and digital solutions to new and existing accounts.
Sell commercial and digital solutions to direct businesses and advertising agencies
Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps Sales Process
Prepare and present marketing proposals utilizing qualitative and quantitative research
Negotiate advertising rates and program ratings
Perform client services, including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.
Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators
Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals
Perform other duties as needed or as directed by sales management
Education & Experience/Certifications
Skills & Abilities
Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics
Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies
Assembly, delivery and interpretation of monthly customer reports and campaign optimization
Excellent verbal and written communication skills
Strong time management and organizational skills
Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels
Proven ability to build strong client relationships, including entertaining potential and existing clients
Proficient with Microsoft Office
Station/Company Name : WGBA-TV
Location : Green Bay
Application Information : Apply here: https://scripps.wd5.myworkdayjobs.com/en-US/Scripps_Careers/job/Green-Bay---Appleton-WI---WGBAWACY/Account-Exec--Integrated-WGBA_JR022973-1/apply
Expiration Date : 10/24/2020