Wisconsin Broadcasters Association

Marketing Sales Specialist

Radio - Sales

An Integrated Marketing Sales Specialist is someone who operates exclusively with local direct accounts generating revenue for Mid-West Family. You will be prospecting, developing client relationships, and selling full-funnel marketing strategies with local direct accounts.

Your primary focus is to be spending 75%-85% of one's time in client engagement activities and meetings.  With a robust support team, the time in-office needed will be minimal.

Key Responsibilities & Requirements:

  • Represent and have a clear understanding of all Mid-West Family’s suite of products and services.
  • Identifies KEY and Target accounts that require full-funnel services to upsell and prospect.
  • Maintain accountability for the collection of all accounts – outlined and tracked in your CRM
  • Delegation and clear communication with your Brand Strategy team is critical.
  • Continued education and understanding of MWF training and sales system, as well as, self-education is a must.
  • Utilizes market research tools effectively to inform clients and justify strategy recommendations.
  • Must have a high level of business aptitude.
  • Must have ability to work with a team to a common goal.
  • Must exude comprehensive communicative skills with clients and co-workers.
  • Must be work and success-motivated.
  • Must have strong oral and written communication skills to make presentations.
  • Must provide reliable transportation for work duties, and have a valid driver’s license and insurance.
  • Must be personally well-groomed, a positive thinker, set priorities and goals to accomplish the best possible results in the best interest of the clients, the company, and your own personal growth.
  • Must be prompt and dependable.
  • Must maintain cooperative attitude and work habits with co-workers and the related departments of the company.

Conditions of Employment:

The position is full-time. Performance review is ongoing, with formal periodic evaluation by management.

Qualifications:

College degree preferred or equivalent advertising sales experience. At least two-years digital sales and marketing experience is preferred. Good listening skills, competent computer skills and some creative writing ability is a must.

Compensation: Based on experience. Combination base salary + commission.

Mid-West Family La Crosse is an Equal Opportunity Employer.

Please send resumes to openings@midwestfamilylacrosse.com.

Additional Info

Station/Company Name : Mid West Family La Crosse

Contact Email : openings@midwestfamilylacrosse.com

Location : La Crosse, WI

Application Information : Please send resumes to openings@midwestfamilylacrosse.com.

Expiration Date : 12/31/2021

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