Digital Operations Manager

Location: La Crosse, WI
Employment Type: Full-Time
Estimated Salary: $65,000 to $75,000 annually (based on experience)

Position Overview

Mid-West Family La Crosse is seeking a detail-oriented, systems-driven Digital Operations Manager to lead the execution of digital marketing deliverables across the organization. This role ensures efficient, high-quality creative output and smooth execution of digital campaigns. You’ll manage a team of designers, content specialists, and strategists. You’ll also personally oversee a select list of client projects. Success in this role requires sharp attention to detail, strong communication, and a passion for building scalable team processes.

If you're a process-driven leader with digital marketing experience, we’d love to meet you.

What You’ll Do

Team Leadership

Supervise and support the daily work of designers, writers, and strategists

Foster professional growth through mentorship and feedback

Manage internal capacity, set production timelines, and track deliverables

Cross Department Collaboration

Serve as the primary liaison between Digital Operations and Business Development to ensure seamless execution from sale to delivery

Collaborate with the Creative Director and designers to ensure campaign quality

Translate client goals into production plans and assignments

Support onboarding and kickoffs to ensure alignment from the start

Client Success & Reporting

Guide team members on performance analysis and reporting strategies

Deliver insights, updates, and recommendations based on campaign data to ensure client satisfaction and renewal readiness

Identify trends and areas for campaign optimization

What You Bring

Experience & Expertise

5+ years of digital marketing coordination or project management, agency experience is preferred

Experience managing cross-functional teams

Working knowledge of digital tools including Google Analytics, Looker Studio, Google Ads, Meta Ads, Adobe Creative Suite, Canva, WordPress, and other social media platforms

Proficiency in project management tools such as Monday.com or similar systems

Strong organizational, time management, and verbal communication skills

Traits for Success

A systems thinker who thrives on building and refining workflows

A collaborative leader who can balance priorities and meet deadlines

Confident in navigating both strategic and tactical aspects of digital work

Able to communicate with cross-functional teams and adapt quickly when needed

Why Mid-West Family La Crosse?

Mid-West Family is a locally owned media and marketing company with deep community roots. Our team is a mix of creative minds and strategic thinkers; all committed to delivering real results for local businesses. We offer a supportive environment and opportunities to grow.

Work Environment

Primarily in-office with some flexibility to work remotely

Standard working hours: Monday through Friday, 8 AM to 5 PM

Company Culture

Our company culture is fun and fast-paced.

We value trust, integrity, and a passion for serving the community. The right candidate will thrive in this environment!

Benefits

Media company perks like the occasional free concert and/or event ticket

Comprehensive health, dental, and life insurance offerings

401(k) plan with company match

Generous vacation and sick time

Gym membership discount

Application Process

To apply, please submit your resume, cover letter, and relevant portfolio/project samples to innovationopenings@midwestfamilylacrosse.com.
Application Deadline: Wednesday, July 30th, 2025

Join Us

Be a part of a company that values its employees! Grow your career with Mid-West Family La Crosse and make a difference in the community.

Mid-West Family La Crosse is an Equal Opportunity Employer