Job Title: News Director
Location: La Crosse, Wisconsin
Company: Mid-West Family La Crosse

About Us:
Mid-West Family La Crosse is a media and advertising company dedicated to serving our community and empowering local businesses. Our platforms include WIZM News, which delivers timely, impactful news coverage, and Around River City, the go-to source for local events and lifestyle content. We pride ourselves on fostering a collaborative, innovative culture that values trust, integrity, and community service.

Position Summary:
We are seeking a dynamic, experienced News Director to lead our news team. This role involves managing news content across digital, radio, and social media platforms, as well as some anchoring and content creation. The News Director will drive the strategic vision of the newsroom, focusing on high-quality, community-focused journalism and inspiring a team of talented journalists to deliver impactful stories.

Key Responsibilities:

Lead and Manage: Provide strategic leadership to the news team, fostering a collaborative and high-performance culture that prioritizes quality journalism.

Content Oversight: Oversee and manage news content production across on-air, digital, and social media platforms.

Anchoring & Reporting: Serve as an anchor when needed, delivering news with clarity and engagement.

Editorial Vision: Establish and maintain a forward-looking editorial direction, emphasizing investigative journalism, creative storytelling, and strong local relevance.

Cross-Platform Collaboration: Coordinate with digital and marketing teams to create cohesive, impactful stories across all media channels.

Analytics & Audience Insights: Use audience data and analytics to guide content strategy and improve engagement.

Team Development: Mentor and coach newsroom staff, supporting their professional growth and skill development in a supportive, inspiring environment.

Requirements:

Bachelor’s degree in journalism, Communications, or a related field (or equivalent experience)

5+ years of experience in news content creation, with at least 2 years in a leadership role

Exceptional news judgment and dedication to accurate, fair, and impactful local journalism

Strong on-air presence, with anchoring experience preferred

Digital & Technical Skills: Proficiency in multimedia content creation, including video production, social media management, and mobile app integration to engage audiences across platforms. Familiarity with website management tools, such as WordPress, is a plus.

Ability to remain composed and decisive in live, breaking news situations

Compensation & Benefits:

Competitive salary ($50,000 - $60,000/year, based on experience)

Comprehensive health, dental, and life insurance

401(k) plan with company match

Generous PTO, sick leave, and paid holidays

Gym membership discount

Application Process:
To apply, please submit your resume, cover letter, and examples of your news content to contentopenings@midwestfamilylacrosse.com

Join Us:
Become part of Mid-West Family La Crosse’s dedicated team and help drive meaningful, community-focused journalism. Together, we make a difference.

Equal Opportunity Statement:
Mid-West Family La Crosse is an Equal Opportunity Employer.