News Director (Digital-First, Investigative)
WBAY-TV (ABC), Green Bay, Wisconsin

Ready to lead a fast, fun, and fearless newsroom that obsesses over great storytelling on every screen? WBAY-TV, the market-leading ABC affiliate in Green Bay—home of the Green Bay Packers—has a rare opening for a News Director to drive our award-winning team across TV, streaming, web, apps, and social. If you’re a proven leader with an investigative mindset, a passion for innovation, and the energy to coach, recruit, and inspire—let’s talk.

About WBAY

• Market-leading ABC affiliate with a legacy of trust and results
• Multiple Edward R. Murrow Awards, including Overall Excellence
• WBAY First Alert is the brand viewers rely on
• WBAY.com is the number one news and information website in Northeast Wisconsin
• Trusted, year-round coverage of the Green Bay Packers and the community that lives and breathes football

Titletown Advantage: The Packers Effect

• The Packers are a year-round story in Green Bay—gamedays, training camp, draft, free agency, and community events.
• You’ll lead coverage around one of the most iconic franchises in sports, with opportunities for distinctive enterprise, accountability reporting, live specials, explainers, and fan-driven storytelling.
• Lambeau Field, the Titletown District, and a community-owned NFL tradition create unmatched energy and access for meaningful journalism that moves audiences on every platform.

What You’ll Do

• Set the editorial vision and lead a dynamic, high-performing newsroom that moves with urgency and purpose
• Champion investigative journalism—recruit, develop, and coach reporters and producers to deliver distinctive, accountability-driven storytelling
• Own our First Alert brand and culture; elevate breaking, enterprise, and explainers on every platform
• Be the driving force for broadcast, digital, social, streaming, and emerging platforms—pushing boundaries with new and existing technologies
• Build digital-first workflows: live coverage plans, real-time updates, push alerts, vertical video, OTT/CTV, newsletters, SEO, and social packaging
• Lead the Packers coverage strategy across platforms—live pressers, gameday specials, enterprise explainers, and fan culture—balancing speed, depth, and impact
• Grow audience everywhere by being research-driven, data-informed, and relentlessly community-focused in a fiercely competitive market
• Strategically plan for future coverage, investigations, special projects, and staffing to meet evolving audience needs
• Lead with strong editorial judgment, clear standards, and a culture of accountability, creativity, and promotion
• Collaborate across departments, media partners, and community leaders to amplify impact and build trust
• Manage day-to-day operations with polished administrative skills: budgeting, scheduling, compliance, and performance feedback
• Effectively plan and measure success in a continuous-measurement world, setting goals and tracking KPIs that matter

What You’ll Bring

• Proven leadership experience in a competitive newsroom with a track record of winning
• Hands-on investigative or enterprise reporting/producing background and the instincts to spot high-impact stories
• Digital-native mindset: social strategy, OTT/CTV, mobile, real-time publishing, analytics, and audience growth
• Talent magnet and developer: recruit great people, coach them up, and build a culture of success and promotion
• Strong knowledge of issues that matter to the Green Bay and Northeast Wisconsin communities
• Motivated self-starter and creative thinker who is comfortable taking smart risks
• Excellent communicator and collaborator with strong editorial standards and ethical decision-making

Why You’ll Love Green Bay
Green Bay is football town USA—and the energy is contagious. Beyond the bright lights of Lambeau Field and the Titletown District, you’ll find:

• A community that rallies around the Packers 365 days a year—from training camp traditions to playoff watch parties
• Vibrant neighborhoods, short commutes, and an affordable cost of living
• A thriving food, arts, and craft beer scene with year-round festivals
• Waterfront living along the Fox River and Bay of Green Bay, with quick escapes to Door County
• Four-season outdoor life: trails, boating, biking, snow sports, and endless fresh air
  It’s a place where journalism matters, football is a way of life, and you can build both a career and a legacy.

Success Looks Like

• Distinct, investigative coverage that earns trust and sets the market agenda
• Market-leading Packers coverage that is fast, smart, and genuinely local—on air and across all digital platforms
• Clear digital acceleration: faster publishing, smarter packaging, stronger engagement
• A newsroom culture that is bold, inclusive, curious, and always raising the bar
• Audience growth across linear, digital, social, and streaming—measured and celebrated

How to Apply
Send your resume, a brief note on your leadership approach, and links to work that showcase investigative impact and multi-platform execution to Steve.Lavin@wbay.com.  https://gray.tv/careers#currentopenings 

WBAY-TV/Gray Television is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.