Location

Door County, WI (With office locations in Sturgeon Bay and Ephraim)

About the Role

Small, owner‑operated businesses don’t want jargon or automation — they want someone who listens, understands, and helps them make smart decisions. AI may be getting louder, but local business owners still trust real conversations over algorithms. They don’t need another drop-by pitch; they need a clear thinker, a steady guide, and support in areas outside their expertise.

This role is built for someone who enjoys teaching others, shaping simple marketing plans, and turning insights into action. You’ll join a small, nimble team that thinks like a creative agency but has the built‑in megaphone of a great radio brand. It’s a compelling combination for someone who thrives with independence, manages their own rhythm, and brings a get‑things‑done attitude to every project.

If you communicate with confidence, move quickly, and like seeing your work make a real impact, you’ll fit right in. We have a great audience. Help us create what they hear! Position details are fm1069theLodge.com or Rewind 977.com (Case Communications Door County Radio Group).

The Business Development & Marketing Manager leads revenue growth across all channels for Case Communications. This role provides strategic direction, training, and leadership to the sales team while collaborating with on-air staff, digital promotions, and social media to drive innovative advertising solutions and long-term growth.

Key Responsibilities:

Lead day-to-day sales operations, including client appointments, proposals, ad copy approval, and campaign execution.

Educate local businesses on radio and digital advertising opportunities.

Develop monthly and quarterly sales strategies, promotions, and revenue-driving packages

Support and coach sales staff on presentations, proposals, and account growth.

Forecast on-air and digital revenue, manage digital inventory, and set achievable sales goals.

Assist the VP with accounts receivable and support timely collections.

Conduct local market perception studies or research and apply insights to rate structures, offerings, and programming.

Recruit, train, and mentor sales staff while fostering a strong, positive company culture.

Collaborate with the Social Media Director on employer branding, recruitment, and company culture initiatives.

Provide on-air support, including voicing commercial spots, as needed.

Participate in occasional evening or weekend events, community activities, or client meetings.

Qualifications:

Proven experience in sales leadership, business development, or marketing/media management

Strong strategic thinking, communication, and coaching skills

Ability to manage multiple priorities and meet deadlines

Experience with broadcast, media planning, or digital advertising preferred

Occasional non-standard work hours may be required for events or client engagements. This position reports to the station owner/President; Other operational or general duties as assigned.