Young professionals are making their mark on broadcasting in Wisconsin and the WBA is recognizing them.

How do you know if you’re ready? Or if it’s even a good move, given the fact you most likely have a contract that’s only two or three years?

I think as journalists we sometimes forget how helpful people can, and want to be.

How does a guy stay so passionate about broadcasting year after year?

Social media is an incredible tool for connecting with your audience. But the line between sharing and oversharing is a fine one.

If you had to make a list of cons when it comes to using social media as a broadcaster, the frequency of hurtful comments might rise to the top.

So much of what we need to do our jobs can be found on a social media platform, and I certainly couldn't live without that!

People in the news industry are often posing questions on social media regarding various journalism awards and job seeking. I am going to try to answer some of them today.

If you feel like you have time for other forms of social engagement... Tiktok is getting really popular for news personalities!

There is nothing wrong when your dreams change and the great part is all the avenues broadcasting affords.

If you are only given the option to leave a voicemail, make it the most detailed message possible.

In a recently published article from RTDNA titled Do’s and Don’ts of COVID vaccine coverage, experts offer their advice on how to get the best COVID vaccine coverage.

While some groups I am familiar with are specifically geared toward women, there are groups open to all.

Your station may be producing news for visual consumption over the air, but for every other platform, it’s largely relying on the written word to convey the story.

You may be seeking your next broadcast opportunity but unsure what to do in the meantime or how valuable your skillset is in other industries.

The process to begin refinancing is free, so I believe it is always worth it to find out your rates from a bank or lender.

I cannot think of a story harder to tell than the one where you have no information.

She suggests meeting friends for coffee or lunch to stay in touch and look to make connections with people that work the same schedule.

In my experience as a hiring manager, it is easy to tell who is organized and prepared. Those are the candidates that stand out.

Over the course of my career, I’ve learned that there is truly no secret to being a great salesperson.

Another new term for 2020: E-Charisma!

Broadcast sales is hard, selling as a new young professional in the industry is even harder, but having to navigate learning this new trade in nearly impossible circumstances is a challenge unlike any we’ve faced in this business.

If you’re looking to get a little more air time, the holidays are your chance.

There is no feeling worse than being unprepared. In broadcasting, preparation is everything.

In TV news, a fair amount of stories we cover include people with disabilities.

I contacted several assignment editors from TV newsrooms in Wisconsin and polled them on their biggest pet peeves.

“I had no regrets moving into sales. It was the best decision for me and my family.”

The WBA’s Young Professional Committee is welcoming two new members from different parts of the state.

Chances are you’ve received an email or two about your company’s open enrollment for benefits.

While we know COVID will have an impact on holiday shopping and Q4 revenue, the how and why of that impact will remain to be seen.

We as broadcasters have a responsibility to our community and to our listeners and viewers to continue to engage and provide accurate news and information along with a source of entertainment that fits into their daily lives.

As someone who previously had a photography business for several years, it’s crucial to make your hustle legitimate.

The next time you get negative feedback, really examine it.

I encourage you to take a few moments today to consider how you are uniquely positioned within your community, and how you can continue to use that position to keep people informed, united, and hopeful.

As broadcasters, we can do more than simply show up. What can we do and how do we use our skills and connections as broadcasters to achieve these connections to our local neighborhoods?

Does growing your station’s Facebook page, or any other social platform, seem like a daunting/ time-consuming task? If so, I have some tips to supplement the content you’re already sharing!

Young Professionals Committee Chair JT Koser is leaving Koser Radio Group in Rice Lake and will resign from his position on the Young Professionals Committee.

While some businesses were hesitant to advertise or lowered their budgets during COVID-19, post shutdown data shows that advertising effectiveness scores on the Advertising Benchmark Index exceeded expectations, as long as the message had the right focus.

As a young professional, it’s easy to be absorbed in your career aspirations and your pursuit of advancement but don’t underestimate the importance of unplugging.

In all of us, we have a villain, a victim, a hero, and a guide.

More than 10,000 radio stations nationwide, including dozens in Wisconsin, raised money for pandemic relief efforts during an emergency radiothon.

What seemed like quick and thoughtful action on the part of advertisers and their partners in media a few weeks ago, is starting to feel more disingenuous with each passing day.

WSAW-TV anchor Kassandra Sepeda stands out. Her wardrobe is professional and her look is consistent.

As the world around us continues to change, so must we. It’s honestly that simple.

Although many small businesses are experiencing difficult times during this COVID-19 pandemic, it’s refreshing to see how other businessmen and women have and are continuing to step up to support others.

If you’re a young professional like myself, you find yourself in a situation that is surely unlike anything else you’ve had to face professionally.

I’ve been taking headshots for our staff at NewsChannel 7 for about 10 years. In that time ‘my recipe’ for lighting and editing has changed. Mostly because I’ve learned a lot along the way.

In the last six or so months, I’ve been able to ‘make’ $160 using iBotta and Rakuten.

I know January is the month when most people set goals or resolutions, but for me, spring, especially March is when I make the most change in my life.

Throughout my time with the WBA and as a founding member of the WBA’s Young Professionals group, I’ve always been outspoken about my belief in continuing education as a foundation for a successful career.

The following statistics show why having multiple touch points in your advertising and a complete marketing plan from audio awareness through lead conversion is critical to a business’s success.

We as an industry often focus on what we (and others) do wrong, but what about what stations "get it right?"

So what traits do news directors recognize in their leaders?

While still young enough to be considered a young professional, I’ve also worked in the industry and saved enough to see results.

With a busy start to the year, it is important to make sure you keep your thoughts in order and keep track of deadlines!

As a young professional, I find that circling back to the basics is a great reminder on how to approach every day in the workplace.

Anyone working in broadcasting knows time is money and when it comes to deadlines we don’t have time to spare.

Results Broadcasting has established a $1,000 Education Debt Assistance Grant to help broadcasters pay off their student loans.

Jerad Clark, the General Sales Manager at Mid-West Family Broadcasting in Madison, is joining the WBA Young Professionals Committee.

When the sky is the limit, how do you even start?

Understanding the importance of setting will only help your organization further your long-term success.

New Year’s resolutions aren’t just for quitting a bad habit or getting in shape, they can also boost the quality of your career.

Whether you’re a journalist or in sales, we all have to develop bonds with people in the community to successful do our jobs.

It’s easy to settle into a day to day flow with your on-air shift, moving from element to element and not really thinking about why you’re doing what you’re doing.

The never-ending debate of when to begin showing Christmas cheer has begun again.

Here are some interesting marketing trends Forbes.com says to look out for in 2020...

As fate would have it, age was never a factor at all.

No matter what the position is in the broadcasting industry, we’ve all felt the pinch of a deadline, difficult situations with co-workers, or just the stress to prove yourself as a young professional.